Vending machine

#Day22 – Coca Cola ‘Friendly Twist’


Coca cola never ceases to amaze. Never.

Coke’s all about sharing and happiness in the act of it. But why sell only one Coke when you can sell two? Leo Burnett in Colombia devised a method to get freshmen at colleges to become friends — and sell twice the amount of soda — with “Friendly Twist,” a bottle with a new type of cap that can only be opened with another bottle of Coke.


The insight here is that all of us feel isolated at the first day of college – no friends and no conversations.Coca cola tried to break the ice amongst the freshmen lot by creating this unique bottle. And of course, it doesn’t hurt that the call to action was a dual sell as well.

A great idea based on a great insight. That’s how each and every one of Coke’s campaign go viral. Kudos Leo Burnett!


#Day19 – Pepsi’s Football Interactive Vending Machine


Back in January, Pepsi created a superstar football squad called #FutBolNow to inspire footballers worldwide to ‘Live for Now’, which is their tagline. The lineup unites 19 of the world’s greatest players, spanning five continents and nearly 20 countries.

Some names on the squad are – Robin van Persie, David Luiz, Sergio Ramos, Sergio Agüero, Jack Wilshere and four-time player of the year, Leo Messi.


As the world cup approaches, Pepsi launched a teaser for their new Interactive Vending machine which will go live soon.  It features a vending machine challenge that puts your best skills to the test in order to score a free Pepsi.

The Vending machine looks super chic with great motion sensors. I can already see the fans lining up to try out the challenge. It’s super fun, relevant and something that commands a great recall value.  It’s going to be a cut-throat competition this year with the best creative minds working on larger than life football campaigns. Pepsi has set a foot and how!

You can watch the teaser video here.

#Day11 – Coca Cola ‘Fair play’


Coca – cola has been known for a diverse range of successful campaigns worldwide, always with a strong tie-up to it’s proposition. Currently, it’s about dwelling in happiness and sharing it with others.

Playing on an inter-national tactical opportunity i.e. the football fever, Coca-cola installed two vending machines on two sides of a football stadium during a match. Both the vending machines were connected to each other. A display screen seeded live footage from a camera on the other machine. If you pressed a button on the machine in front of you, the other machine would dispense a coke for a fan of the competing team.

Such a brilliant idea to bring out a spirit of unity between the fans of the two team via their product. Well, Coca-cola campaigns have never been known to disappoint, have they?

Here’s a tag-line I’d use for this – ‘Divided by teams, united by the game.’

Sounds familiar? It is.

Watch the Coca-Cola campaign here.