Sydney

This pop-up book based video tells the shocking story of human trafficking

#AnAdvertADay #Day84

McCann, Sydney partners with The MTV Exit foundation, an organisation which strives for the end of exploitation and human trafficking, to make this amazing awareness ad with new approach.

This video ‘Broken Dreamers’, features an original song by Paris-based electro pop artist Birkii, and tells the story of three characters caught in nightmarish modern-day slavery scenarios. The stories unfold in the form of a pop-up storybook, with excellent transitions that are beautifully wound with contextual colour-play and music.

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The pop-up approach to portray the story is also a parallel representation of the innocence in these victims and the naiveté involved in these scenarios. Each story begins with the classic ‘Once upon a time’ phrase and progresses to tell a series of unfortunate events, highlighting the dangers of the racket.

It’s a beautifully crafted video that delivers the message quite straight-forward.

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The Toyota Prius has feelings

#AnAdvertADay #Day33

Vivid Sydney is a unique annual event of light, music and ideas. Toyota and Soap Creative brought an interesting twist to the festival with an interactive installation that explores the relationship people can have with cars.

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The installation transforms three Toyota Prius cars into sentient beings which respond emotionally to human interaction. Developed as an internal innovation R&D project at Soap, each car has its own personality and connects with people through internal projection mapping, lighting, sound and animation.

This #CarsThatFeel campaign manages to capture hearts by the simplicity of the graphics along with the oodles of cuteness. It’a animated look seems very inspired by the cars from the animated movie of the same name. The idea is simple and the execution definitely does justice to it.

Here’s the video –