Pepsi

PepsiCo’s new ad will make you want to go back to school

#AnAdvertADay #Day65

As a warm welcome to Friendship Day, “Back to school”, the latest TV commercial by PepsiCo India, celebrates the nostalgia of our by-gone school days. With this, it captures the essences of friendship, the moments of togetherness and the joy that the era holds.

pepsi back to school

A group of teenagers passing out of high school look back on how their friendship blossomed when they were caught opening a tiffin box during class time and eventually were made to stand out of the classroom. Their friendship went on to strengthen as years went by, with them always being there for each other. They grow up but their friendship never fades. At the end of the commercial, we find them enjoying their school farewell party and discussing that no matter whatever happens in the future each of them will be there for the other.

The ad, that is 4 minutes long, is beautifully made in flashback, with every moment scripted  patiently and with great detail. Each of them are realistic and well equipped to induce nostalgia even in the toughest of souls. The soundtrack is what truly captures the emotion of it all with the main line being, ‘School khatam ho raha hai, dosti nahi’.

In the ad, you see Tropicana, Lays and Pepsi featuring in the ad quite prominently. It seamlessly blends each of its’ products in the different phases of friendship and gives a subliminal message of how we grew up with PepsiCo products.

With this campaign, PepsiCo enters a space that it’s nemesis Coca-Cola has already captured. Nostalgia and emotion is Coca-Cola’s claim to advertising fame. Hence, one would call this to be a bold move by PepsiCo. On top of that, this is an ad for the entire PepsiCo portfolio rather than just a single brand.

This doesn’t take-away from the fact that the ad is quite amazing and worth being appreciated. Happy Friendship day in advance, everyone.

 

 

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#Day19 – Pepsi’s Football Interactive Vending Machine

#AnAdvertADay

Back in January, Pepsi created a superstar football squad called #FutBolNow to inspire footballers worldwide to ‘Live for Now’, which is their tagline. The lineup unites 19 of the world’s greatest players, spanning five continents and nearly 20 countries.

Some names on the squad are – Robin van Persie, David Luiz, Sergio Ramos, Sergio Agüero, Jack Wilshere and four-time player of the year, Leo Messi.

pepsi-futbol

As the world cup approaches, Pepsi launched a teaser for their new Interactive Vending machine which will go live soon.  It features a vending machine challenge that puts your best skills to the test in order to score a free Pepsi.

The Vending machine looks super chic with great motion sensors. I can already see the fans lining up to try out the challenge. It’s super fun, relevant and something that commands a great recall value.  It’s going to be a cut-throat competition this year with the best creative minds working on larger than life football campaigns. Pepsi has set a foot and how!

You can watch the teaser video here.