The campaign hopes that individuals and companies will buy the fonts and use them to communicate on social media or as part of their corporate identity on stationery and packaging. Five fonts, created by Guillermo, Francisco, Loraine, Luis Serra and Gemma, are currently available and can be downloaded for a fee of €19 euros for individuals and €290 for companies.
All money raised from the project, which is now expanding to include the work of another five homeless people, will go to the Arrels Foundation.
The ad film is quite moving and very honest. An idea like this doesn’t take much but it sure gives back a lot. It’s a simple one but definitely not your usual one. This one is as unique as it gets.