Audi lights up New York with their FIFA scoreboard

#AnAdvertADay #Day48

Last week, Audi switched on the lights in its titanic installation on the Brooklyn waterfront. The “scoreboard”—which will display top World Cup results for the rest of the month—is actually a grid of shipping containers, nine columns of them stacked five rows high. The scoreboard stands 40 feet above the River level. A showroom-new Audi A8 sits inside each open-ended container. With the cars’ headlights turned on (plus a little bit of dramatic red backlighting), the containers form two massive “8” configurations that resemble a digital clock.

audi_scoreboard audi26k-1-web

The installation is connected via 2½ miles of cable, which connects the relay boards for each car’s LEDs to a central controller located on-site. An operator sits out there with a computer, making sure that the scores are accurate.

The board is placed in such a way that the entire East coast can see it. This is a massive investment from Audi’s side for the high buzz guerilla marketing tactic. Well, I suppose it ought to get bigger and better each year or nobody is going to turn their heads to watch you in the flood of spotlight hungry marketing.

Well done. We see how amazing your headlamps are. Yes, we do. Actually, we always did.


Durex asks everybody not to fake it – On ground or off it

#AnAdvertADay #Day46

Durex and it’s cheekiness might have just hit the bull’s eye with it’s new #DontFakeIt commercial aimed at those who fake it on the football field. Well, there’s also that not-so-subtle brand connect with the same tagline. In the extravagant pool of advertisements around the FIFA World Cup, this one takes an entirely different approach and manages to crack one up.


The purposefully overdrawn slow motion shots and the traditional Italian vocals to go with it bump up the comedic factor. Watch it and yes, stop faking it.