Paul George is a 24-year-old basketball star who plays with the Indiana Pacers. Last week he had a possibly career ending leg fracture. You can watch the video of his severe injury. One week later, Nike made this powerful tribute ad.
The copy in the ad is absolutely beautiful and inspirational. In a world of few words and design led posters, ads and billboards, this one stands out with the use of great copy. It leads to inculcate a sense of optimism in the reader’s mind, which is perfect, keeping the reason for the tribute in mind.
Not much can be said when the ad speaks for itself. So I’ll leave it at that.