Some commercials just make you want to keep hitting the re-play button all day long. This makes you want to keep hitting that re-play button all week. I do not exaggerate when I say that this might be the best car commercial ever made, in the whole world.
An A-list director, top hollywood costume designers and a stellar tech team put several hours of effort in making this spectacular ad. It is absolute perfection.
The commercial uses ‘Strobe’ lighting technology to depict motion for the 3rd installment in Lexus’ ‘Amazing in motion’ campaign. I can go on and on about the commercial but this is one that ought to be watched. After all, it is a visual phenomenon if nothing else.
Watch the commercial here:
This is the making of the ad –
P.S. I know I’ve used two superlative degrees in the headline but this one deserves a bit of a grammar slip just to make the point.