Durex asks everybody not to fake it – On ground or off it

#AnAdvertADay #Day46

Durex and it’s cheekiness might have just hit the bull’s eye with it’s new #DontFakeIt commercial aimed at those who fake it on the football field. Well, there’s also that not-so-subtle brand connect with the same tagline. In the extravagant pool of advertisements around the FIFA World Cup, this one takes an entirely different approach and manages to crack one up.


The purposefully overdrawn slow motion shots and the traditional Italian vocals to go with it bump up the comedic factor. Watch it and yes, stop faking it.



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