An anti-torture campaign by the human rights organisation, Amnesty International, has been marred by confusion over the rights to the photos, which feature Photo-shopped images of well-known faces.
The organisation’s Stop Torture campaign shows the battered and bruised faces of rock star Iggy Pop, the Dalai Lama and Chanel creative director Karl Lagerfeld, all headed with the slogan –
“Torture a man and he will tell you anything”. Below are the three images:
Iggy Pop’s image is accompanied by the quote, “The future of rock’n’roll is Justin Bieber”.
The Dalai Lama’s states, “A man who does not have a Rolex watch at 50 years old has failed in his life”.
Fashion designer Lagerfeld says, “The height of elegance is a Hawaiian shirt and thongs”.
The photos aim to highlight the inhumanity and ineffectiveness of torture as a means of obtaining information. But it appears Amnesty International failed to seek permission from Iggy Pop and the Dalai Lama to use their faces in the campaign and attribute quotes to them. Which is why it is surrounded by controversy.
Nonetheless, I really like the approach of the campaign and the thought provoking tagline. The lines that accompany each poster are well crafted. They represent the obvious contrast of each of their beliefs due to which the message comes across very clearly.