Well, when the ad maestro Piyush Pandey himself casts a magical spell on a campaign, it doesn’t come as a surprise that the entire nation was moved.
This one’s a commercial that’s bound to sweep all the awards. It’s so insightful that it’s almost scary. Scary in the sense that the makers of the ad seem to directly speak to you than to a general audience.
The casting is flawless and the script, exemplary. This four minute video builds up like a story that doesn’t reveal the product right until the end. When you see it, you know that there couldn’t have been a simpler connect.
Watch. Weep. Repeat.