After a few years of rest, Motorola is back with an array of affordable smartphones that come with uncompromising quality and are true to style, the brand’s main USP since it’s inception. DigitasLBi along with the brand, decided to play the smartphone up by the way of an innovative and technology enabled print ad.
A trio of LEDs, a slab of plexiglass, four batteries and an array of buttons make up an interactive Moto X ad, right in the middle of the magazine. The design enables readers to “customise” a Moto X’s rear, with bright LEDs illuminating the phone in 11 different colors. Tap blue and the phone lights up blue, yellow and it’s yellow, red for red, and so on.
This was a great way for them to create a buzz around the launch time in January this year as well as play up the style and color factor of the product.
Here’s the case video: