The Toyota Prius has feelings

#AnAdvertADay #Day33

Vivid Sydney is a unique annual event of light, music and ideas. Toyota and Soap Creative brought an interesting twist to the festival with an interactive installation that explores the relationship people can have with cars.


The installation transforms three Toyota Prius cars into sentient beings which respond emotionally to human interaction. Developed as an internal innovation R&D project at Soap, each car has its own personality and connects with people through internal projection mapping, lighting, sound and animation.

This #CarsThatFeel campaign manages to capture hearts by the simplicity of the graphics along with the oodles of cuteness. It’a animated look seems very inspired by the cars from the animated movie of the same name. The idea is simple and the execution definitely does justice to it.

Here’s the video –


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