Don’t let this be my #LastSelfie – A campaign by WWF

#AnAdvertADay #Day29

Snapchat campaigns are slowly beginning to pick up momentum but until this one, I wasn’t sure if I liked any. This one, another ingenious campaign by WWF, strikes a cord.

The #LastSelfie campaign used SnapChat to show endangered species of the wild-life vanish from users’ screens with the 10 second countdown that SnapChat is famous for.

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They focused on the fact that this could be their last selfie before they vanished from your screen, the screen being a metaphor for the face of the Earth.

WWF-Selfie

Just like most campaigns that WWF undertakes, this one is hard-hitting as well. The use of the medium’s core technology to make a point is absolutely amazing and innovative. This is a campaign to remember. I believe very few campaigns will be as snapchat centric as this one and be successful at it.

Here’s a video that talks about the campaign in detail. Do drop your thoughts in comments below.

Here’s the main campaign video –


 

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