#Day10 – Speaking exchange

#AnAdvertADay  ( Today’s campaign suggested by Srishti Jayin)

This one has made quite a few rounds on the internet within a very short period. And deservingly so. A Brazilian chain of language schools began a language learning program with such a brilliantly woven PR angle into it that this program is now it’s prime marketing campaign.

It couldn’t get more obvious as to why this campaign works so well. There’s emotion. Oodles of emotion. They’ve coyly used the word ‘lonely, old people’ instead of just ‘old people’ in all their communications. Traditionally, knowledge was always passed on from the old onto the young. This program tweaked that with a bit of technology mix and made it their own.

It works. It ties in two nations, Brazil and America for the exchange of knowledge. This campaign brings back the notion that teachers are here to simply impart knowledge and that is what fulfils them the most.

Smart. Simple. Sweet.

Watch it here –



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